Your business is committed to women’s empowerment, so how can you make the most out of your investments and demonstrate these values back to the consumer?
Women and water are the cornerstone of every business. As the world’s most powerful consumers, women control over $20 trillion in spending globally and account for 85 percent of consumer purchases. Women are not only consumers, but employees. In a competitive consumer and talent acquisition marketplace it is critical to differentiate by demonstrating your Company’s purpose. Furthermore, water is a critical resource across most supply chains – without regular or continuous access to clean water, businesses operations or manufacturing are at risk.
By investing in women for water, your team will support work that drives change against two critical UN Sustainable Development Goals (5 and 6) while promoting internal and external brand value.